Halkla ilişkilerde sosyal sorumluluk
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Dosyalar
Tarih
2006
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Selçuk Üniversitesi Sosyal Bilimler Enstitüsü
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Tezimizde Halkla İlişkilerin geniş kapsamlı bir iletişim faaliyeti olduğu, iletişimin içerdiği mesajın muhataplarda bir değişime yol açtığı, halkla ilişkilere sorumlu yaklaşımın bu değişimi olumlu/iyi; aksinin ise olumsuz/kötü sonuçlar doğuracağına; Sorumluluğun temelde insani ve bireysel olduğuna, sorumluluğu temellendirirken aşağıdaki beş hususu dikkate almanın zorunluluğuna; 1-İnsan bilgisinin artmasıyla sorumluluğun da artacağı, azalmasıyla azalacağına; 2-Duygu yoğunluğu-empati- ile sorumluluğun doğru orantılı olduğuna; 3-Toplumsal normlara bağlılığın ve o normları içselleştirmenin sorumluluk duygusu ile doğru orantılı olduğuna; 4-Milli değerlere bağlılığın ya da millet olma bilincinin sorumlulukla doğrudan ilişkisinin bulunduğuna; 5-Dinin bireye verdiği dünyevi ve uhrevi sorumluluk duygusunun, sosyal sorumluğunun tamamlayıcı bir unsuru olarak güçlü bir fonksiyona sahip olduğuna dikkat çektik ve bu beş hususu sorumluluğun kaynağı olarak ele aldık. Sorumluluğun sosyal boyutu olarak ele alınan sosyal sorumluluk, bireyin sorumluluğundan ayrılamaz. Sorumlu bireyler sorumlu yapılar; sorumsuz bireyler sorumsuz yapılar inşa ederler. Sosyal sorumluluk sosyalleşen bireyin tek başına ya da başkalarıyla üslendiği ortak sorumluluktur. Bu sorumluluk gönüllülük temelinde yükselir ve ucu açık olarak bilgi/bilinç, empati, norm oydaşlığı, ortak değerler ve din duygusu ile harmanlanarak bir bütün oluşturarak ucu açık bir hüviyete bürünür. Bu bütünlüğe ?sosyal şuur? adını verirsek, bu şuura sahip olma oranı birey, kurum, şirket, sivil toplum kuruluşları ve devletlerin sosyal sorumluluklarının düzeyini belirler diyebiliriz. Bu şuur sadece topluma değil, varlık ve yaşam alanlarının tümüne dönük eylemlerimizi kapsar ve her şeye karşı sorumluluk duygusu ile hareket etmemizi emreder.
In our thesis, we attracted attention to the followings and considered those five subjects as the source of responsibility: Public relations is a large scope communication activity, the message included in communication causes a change in receivers, the positive approach towards public relations makes such a change positive/good; otherwise negative/bad; Responsibility is essentially humane and individual; it is a necessity to pay attention to the following five subjects while constructing responsibility: 1- Responsibility will also increase as the human knowledge increases, it will decrease otherwise; 2- Concentration of emotion ? empathy - and responsibility are linearly proportional; 3- Connection to public norms and making these norms internal are linearly proportional to feeling of responsibility; 4- There is a direct relation between connection to national values or awareness of becoming a nation and responsibility; 5- Worldly and hereafter feelings of responsibility which religion gives has a strong function as a supplementary element to social responsibility. Social responsibility which is considered as a social dimension of responsibility can not be separated from the responsibility of individual. Responsible individuals construct responsible structures whereas irresponsible ones construct irresponsible structures. Social responsibility is a common responsibility which is undertaken by a socialized individual alone or along with others. This responsibility is raised on the basis of volunteerism and plays the role of open-ended identity, constituting an whole by being mixed with knowledge/awareness, empathy, norm like-minded, common values and religion feeling open-endly. If we name this integrity after ?social awareness?, then we can say that the rate of having such an awareness determines the level of social responsibilities of individuals, institutions, companies, civil public organizations and states. This awareness covers our actions not only towards society but also towards all of the existence and living areas, and ?orders? us to act with feeling of responsibility towards everything.
In our thesis, we attracted attention to the followings and considered those five subjects as the source of responsibility: Public relations is a large scope communication activity, the message included in communication causes a change in receivers, the positive approach towards public relations makes such a change positive/good; otherwise negative/bad; Responsibility is essentially humane and individual; it is a necessity to pay attention to the following five subjects while constructing responsibility: 1- Responsibility will also increase as the human knowledge increases, it will decrease otherwise; 2- Concentration of emotion ? empathy - and responsibility are linearly proportional; 3- Connection to public norms and making these norms internal are linearly proportional to feeling of responsibility; 4- There is a direct relation between connection to national values or awareness of becoming a nation and responsibility; 5- Worldly and hereafter feelings of responsibility which religion gives has a strong function as a supplementary element to social responsibility. Social responsibility which is considered as a social dimension of responsibility can not be separated from the responsibility of individual. Responsible individuals construct responsible structures whereas irresponsible ones construct irresponsible structures. Social responsibility is a common responsibility which is undertaken by a socialized individual alone or along with others. This responsibility is raised on the basis of volunteerism and plays the role of open-ended identity, constituting an whole by being mixed with knowledge/awareness, empathy, norm like-minded, common values and religion feeling open-endly. If we name this integrity after ?social awareness?, then we can say that the rate of having such an awareness determines the level of social responsibilities of individuals, institutions, companies, civil public organizations and states. This awareness covers our actions not only towards society but also towards all of the existence and living areas, and ?orders? us to act with feeling of responsibility towards everything.
Açıklama
Anahtar Kelimeler
Halkla ilişkiler, Public relations, Sosyal sorumluluk, Social responsibility
Kaynak
WoS Q Değeri
Scopus Q Değeri
Cilt
Sayı
Künye
Metin, H. (2006). Halkla ilişkilerde sosyal sorumluluk. Selçuk Üniversitesi, Yayımlanmış doktora tezi, Konya.
