Celep, EmelŞahin, EsenAkkaya, Ömer2020-03-262020-03-2620171849-7535https://hdl.handle.net/20.500.12395/3558321st International Scientific Conference on Economic and Social Development -- MAY 18-19, 2017 -- Belgrade, SERBIAIn recent years, there has been a remarkable increase in the number of commodity and service offered by various firms under the influence of globalization and technological advancements. As a result of the increase in the number of commodity and service-in other words numerous alternative, consumers are currently being exposed to much more options. It is widely accepted that the marketing strategies and policies employed by the different firms play a crucial and efficient role in the choices made by different consumers. It being so, the firms take some initiatives to be able to make themselves distinguishable amongst the countless products. Among these initiatives, one of the approaches towards the postmodern customer is experiential marketing. This marketing policy is of crucial importance in the way that it enables the firms to comprehend the consumers' experiential correctly, to constitute the accurate and efficient experiential marketing strategies, to maintain the customer loyalty which is provided by customer satisfaction and also ensuring the competitive superiority (Cicek, 2015). In this work, the relationship between the experiential marketing as a very important and developing postmodern approach and its effects on the consumers which is exhibited by customer loyalty and adherence are to be dealt with.eninfo:eu-repo/semantics/closedAccessCustomer loyaltycustomer satisfactionexperiential marketingpostmodern marketingConference Object611616WOS:000418819000065N/A