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    The Brand and Sensation Relation as a Spatial Tracking in Shopping Malls
    (Selcuk University Faculty of Architecture, 2020) Öztürk, Aslıhan; Öztürk, Serap Durmuş
    Purpose When talking about spatial sensation, it is assumed that spatial sensation does not only occur with the sense of sight, but on the contrary, remembering with the sense of scent occurs more and permanently. The aim of this article is to examine the place of the relationship between brand and remembering in memory through sense of scent in the example of Trabzon Forum Shopping Mall spaces and circulation areas. In this context, the aim of the study is to discuss the relationship between space and sensation-perception in terms of architecture and psychology disciplines. Design/Methodology/Approach Visual, auditory, smell and sometimes touch feelings come to the fore in shopping mall spaces. This study is aimed at investigating the predominant effect of the sense of smell. The research method consists of three steps: sniffing, survey and remembering. In the study conducted with a random group of 15 people, ambient odor samples taken from the stores were used. There are verbal questions and a marking section on the shopping mall plans in the survey. Findings According to the research data, all of the participants are of the opinion that the scent contributes to the space and its permanence in memory. However, although the users do their shopping mostly from shopping malls isolated from outdoor conditions, the first store that comes to their mind when asked the question is the store they frequently use. On the other hand, the scents of some stores have the same effect on many users, even if they are not customers of the store. Research Limitations/Implications The research was carried out at a local level and in a shopping mall. It can be done in a wider environment in future studies. Social/Practical Implications Fragrance is an important factor in memory and store scents are important for the customer to visit the store and remember the place. It contributes to the memorability and branding of the place. Originality/Value The spatial experience offered through the senses paves the way for the relationship between space and brand. The sense of smell in spatial memory and branding is predominant than others.
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    Calligraphy as a Metaphoric Tool for Basic Design Courses
    (Selcuk University Faculty of Architecture, 2019) Kuloğlu, Nilgün; Öztürk, Serap Durmuş; Beşgen, Asu
    The primary purpose of this study is to show that works of art (painting, music, sculpture, literature, etc.) can be used as means of guidance for the designers, and triggering creativity. On the other hand, the secondary purpose is to prove the mettle art of calligraphy as a tool of guidance for the freshmen and a trigger for creativity in the context of basic design discipline. During the fall semesters in 2015-2016 and 2016-2017, the main theme for Basic Design Course at Karadeniz Technical University, Department of Architecture was chosen and determined as “Anatolian Arts”. Within the context of the chosen theme, it was tried to reveal the potential relationship between “Anatolian Arts and Basic Design Elements and Principles”, moreover, the usability of Anatolian Arts as a tool of design. In this aim, from the whole semester, only one sample of practice has been chosen to put forward the hypothesis of relationship between arts and education increases the creativity in terms of basic design elements (dot, line, direction, shape/form, distance, size, proportion), for this study; a sampling through “basic design elements” with the “art of calligraphy” has been made. Within this hypothesis, the “art of calligraphy” and its characters were introduced briefly and this characteristic situation was questioned in the given design problems by means of “basic design elements”. In short, this study, which exemplifies the state of calligraphy as a metaphoric tool in design education, focuses on the partnerships of calligraphy and basic design elements. Design elements such as “dot”, “line”, “direction”, “shape/form”, “distance”, “size” and “proportion”are reinterpreted in the context of the characteristics of calligraphy. Thus, the art of calligraphy has become a metaphoric tool.