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    The impact of electronic advertising effectiveness on consumer buying behavior: A study on the automotive sector in konya
    (Selçuk Üniversitesi Sosyal Bilimler Enstitüsü, 2020) Mohammed, Maher Fadhil Mohammed; Zerenler, Muammer
    This study aims to identify the impact of Electronic advertising on purchasing behavior of consumers to cars in konya city, Turkiye, where the study population included consumers in konya city, In which a survey was designed in order to get the information which help to test the hypotheses, The questioner included (45) items in order to obtain the primary data of consumers to cars, in addition to items relating to personal information of the members of the sample, where (350) questioners were distributed, in which (326) have been retaken where the rate of the retaken questioners was (93 %) and (26) questioners were excluded as a result of incompleteness of the answers, while the number of valid questioners of statistical Analysis were (300) of rate (86 %) which this rate is consider as good. The survey included two main variables; the independent variable (online advertising) which includes five independent dimensions: (characteristics of online advertising), (stimulus of online advertising), (continent of advertising massage), (means of electrical communication), (image of online advertising), and the dependent variable (purchasing behavior of consumers). The results showed the impact of online advertising in term of characteristics of online advertising, continent of advertising massage, image of online advertising, means of electrical communication, and stimulus of online advertising collectively in the impact on purchasing behavior of Turkish consumer to cars, and the study reached many of recommendations and conclusions which were discussed in chapter five.