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Manufacturing and business performance in small and medium sized enterprises of the textile and automotive supply industry
(BILGESEL YAYINCILIK SAN & TIC LTD, 2011) Gules, Hasan Kursat; Turkmen, Mevhibe; Ozilhan, Derya
Manufacturing and business performance in small and medium sized enterprises of the textile and automotive supply industry Companies have to develop unique corporate strategies and functional strategies supporting the corporate ones in order to increase company performance and gain competitive advantage against their rivals in the hyper-scale competition area. In this context, a unique manufacturing strategy which is based on business specific competences since it is very hard to duplicate by the rivals has a strategic importance in gaining a sustainable competitive advantage. The main function of the manufacturing strategy is to positively influence the manufacturing performance, and thus the business performance, by combining the manufacturing skills that would support the competitive strategies. In this study, the impact of the manufacturing performance, which emerges based on strategic manufacturing practices, on the business performance was investigated. It was determined through the findings obtained through the data from 180 small and medium sized enterprises operating in textile and automotive supply industries that strong correlation between manufacturing performance and business performance.