Evaluating of CRM in Banking Sector: A Case Study on Employees of Banks in Konya

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dc.contributor.authorKarahan, Mehmet
dc.contributor.authorKuzu, Omur Hakan
dc.date.accessioned2020-03-26T18:50:34Z
dc.date.available2020-03-26T18:50:34Z
dc.date.issued2014
dc.departmentSelçuk Üniversitesien_US
dc.description2nd World Conference on Business, Economics and Management (BEM) -- APR 25-28, 2013 -- Antalya, TURKEYen_US
dc.description.abstractCustomer relationship management approach is mainly a process. In order to realize this process some elements are required. In this process business apply CRM in four stages: Identification, Differentiation, Interaction and Customization. The aim of this study is to make an attempt the CRM practices in the context of banking services. Hereby this study has been conducted in the branches of banks, which give individual/commercial services in Konya, applying the Customer Relations Management. Surveying method has been used in order to collect data. The employees of these banks who work in the sales and marketing department of the branches participated in the survey. Finally the results and suggestions related to the analysis results have also been introduced in the study. (C) 2014 The Authors. Published by Elsevier Ltd. Selection and peer review under responsibility of Organizing Committee of BEM 2013.en_US
dc.description.sponsorshipSciencePark Res, Org & Counseling Ltd, Acad World Educ & Res Ctr, Hacettepe Univ, Eastern Mediterranean Univ, Near E Univ, Zirve Univen_US
dc.identifier.doi10.1016/j.sbspro.2013.12.412en_US
dc.identifier.endpage10en_US
dc.identifier.issn1877-0428en_US
dc.identifier.startpage6en_US
dc.identifier.urihttps://dx.doi.org/10.1016/j.sbspro.2013.12.412
dc.identifier.urihttps://hdl.handle.net/20.500.12395/30835
dc.identifier.volume109en_US
dc.identifier.wosWOS:000335570200001en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherELSEVIER SCIENCE BVen_US
dc.relation.ispartof2ND WORLD CONFERENCE ON BUSINESS, ECONOMICS AND MANAGEMENTen_US
dc.relation.ispartofseriesProcedia Social and Behavioral Sciences
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.selcuk20240510_oaigen_US
dc.subjectBanking sectoren_US
dc.subjectcustomer relationship managementen_US
dc.subjectemployeeen_US
dc.titleEvaluating of CRM in Banking Sector: A Case Study on Employees of Banks in Konyaen_US
dc.typeConference Objecten_US

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