The evaluation of trade area models and analysis methods for site selection from international quick service restaurants’ (QSR) perspective

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dc.contributor.authorBaş, Hanzade Kuğu
dc.contributor.authorGülersoy, Nuran Zeren
dc.date.accessioned2018-07-04T06:44:42Z
dc.date.accessioned2018-03-11
dc.date.available2018-07-04T06:44:42Z
dc.date.issued2018-06-25
dc.date.submitted2018-03-19
dc.description.abstractInternational quick service restaurants (QSRs) have become a stand-alone sector due to their significant market share throughout the world instead of being considered under the food and beverage sector. The success of QSR site selection is directly related to land use and market potential estimation. This relationship has a significant influence on urban texture, identity and cities' development processes, given the high number of QSRs in urban spaces. Diverging from the current retail sector dynamics, the QSR sector brings to the table different needs in terms of trade area characteristics and spatial characteristics. In this respect, the aim of this research is to conduct an analysis on the site selection decisions of international QSRs and to establish a conceptual framework for an applicable model. Accordingly, first, the relationship between trade area analysis and site selection of international QSRs is examined. After that, trade area models of The Proximal Area Model, Reilly's Law of Retail Gravitation Model, Central Place Theory, Huff Model, Analog Model and Geographic Interdependence Model are discussed according to their competence of QSRs’ site selection. Then they are analytically evaluated within the framework of today's economic, social and spatial development variables. Finally, Regression Analysis Methods and Geographical Information Systems (GIS), which are encountered in literature and used in practice are examined, and a new theoretical framework for a site selection model integrating Regression Analysis Methods and GIS is proposed.en_US
dc.description.sponsorshipDOI: 10.15320/ICONARP.2018.36 url: http://iconarp.selcuk.edu.tr/iconarp/article/view/203en_US
dc.identifier.citationBaş, H. K., Gülersoy, N. Z. (2018). The evaluation of trade area models and analysis methods for site selection from international quick service restaurants’ (QSR) perspective. Iconarp International Journal of Architecture and Planning, 6, (1), 1-28.en_US
dc.identifier.endpage28
dc.identifier.issn2147-9380en_US
dc.identifier.startpage1
dc.identifier.urihttps://hdl.handle.net/20.500.12395/11160
dc.identifier.volume6
dc.language.isoenen_US
dc.publisherSelcuk University Faculty of Architectureen_US
dc.relation.ispartofIconarp International Journal of Architecture and Planningen_US
dc.relation.publicationcategoryMakale - Kategori Belirleneceken_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.selcuk20240510_oaigen_US
dc.subjectTrade area modelsen_US
dc.subjectTicaret alanı modellerien_US
dc.subjectSite selectionen_US
dc.subjectSite seçimien_US
dc.subjectQuick service restaurantsen_US
dc.subjectHızlı servis restoranlarıen_US
dc.subjectBeverages industryen_US
dc.subjectİçecek endüstrisien_US
dc.subjectFood industryen_US
dc.subjectGıda endüstrisien_US
dc.titleThe evaluation of trade area models and analysis methods for site selection from international quick service restaurants’ (QSR) perspectiveen_US
dc.typeArticleen_US

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