Bank selection criteria in the banking industry: An empirical investigation from customers in Romanian cities

Basit Öğe Kaydı
dc.contributor.authorKatircioglu, Salih Turan
dc.contributor.authorTumer, Mustafa
dc.contributor.authorKilinc, Ceyhun
dc.date.accessioned2020-03-26T18:13:51Z
dc.date.available2020-03-26T18:13:51Z
dc.date.issued2011
dc.departmentSelçuk Üniversitesien_US
dc.description.abstractThe present study investigates bank selection criteria of customers in Romania. A total of 248 bank customers responded to the bank selection instrument in two main cities of Romania: Bucharest and Constanta. "The number of ATM (automatic teller machines) booths" has been found to be the most important selection criteria for bank customers from Romania. This study has also shown that providing extensive ATM services, availability of telephone and internet banking, giving personal attention to customers, reputation and image of the banks, confidentiality of the bank for customer records, appearance of staff to be presentable and the number of branch offices around the country are all the most important factors that Romanian people give attention to. Finally, the results of this study have also shown that Romanian people give little attention to mass media advertisement, gifts provided by banks, fast and efficient service and recommendation by other people in their environment. Finally, bank selection criteria statistically differ across cities and income levels in Romania. This shows that people in different cities and in different income groups have different preferences of bank selection criteria in Romania.en_US
dc.identifier.endpage5558en_US
dc.identifier.issn1993-8233en_US
dc.identifier.issue14en_US
dc.identifier.startpage5551en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12395/26187
dc.identifier.volume5en_US
dc.identifier.wosWOS:000294953600016en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherACADEMIC JOURNALSen_US
dc.relation.ispartofAFRICAN JOURNAL OF BUSINESS MANAGEMENTen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.selcuk20240510_oaigen_US
dc.subjectBanking industryen_US
dc.subjectbank selectionen_US
dc.subjectcriteriaen_US
dc.subjectRomaniaen_US
dc.titleBank selection criteria in the banking industry: An empirical investigation from customers in Romanian citiesen_US
dc.typeArticleen_US

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