The relationship between sports sponsorship and corporate image, reputation and intention to buy: TORKU case

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dc.contributor.authorTemel, Abdullah Sencer
dc.contributor.authorSırın, Erkan Faruk
dc.date.accessioned2020-03-26T19:33:06Z
dc.date.available2020-03-26T19:33:06Z
dc.date.issued2017
dc.departmentSelçuk Üniversitesien_US
dc.description.abstractThe purpose of this research is to examine the relationship between the recognition (being heard or not) of TORKU’s (Konya Seker) sports sponsorships and image, reputation and intention to buy. In addition to this, the effects of the image the customers perceive and reputation on the buying decisions. For this purpose, the data obtained with survey method from 350 customers chosen by random sampling who shop at large shopping malls in Konya province were evaluated by descriptive, correlation and regression analysis. The scales used in the research were prepared by researches on the basis of image perception, reputation perception and intention to buy, and reliability and validity studies were carried out. As a result of the research; image perception and extent of reputation perception and intention to buy between those who heard of TORKU’s sports sponsorships and those who didn’t have shown the effectiveness of sponsorship activities of TORKU. Consequently, it has been demonstrated that the sports sponsorships have a positive effect on the customers, in particular TORKU customersen_US
dc.identifier.endpage253en_US
dc.identifier.issn2147-5652en_US
dc.identifier.issue2en_US
dc.identifier.startpage241en_US
dc.identifier.urihttp://www.trdizin.gov.tr/publication/paper/detail/TWpjME1UQXpNdz09
dc.identifier.urihttps://hdl.handle.net/20.500.12395/34638
dc.identifier.volume19en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.relation.ispartofTürk Spor ve Egzersiz Dergisien_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.selcuk20240510_oaigen_US
dc.subjectTarihen_US
dc.titleThe relationship between sports sponsorship and corporate image, reputation and intention to buy: TORKU caseen_US
dc.typeArticleen_US

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