Choosing restaurant for lunch in campus area by the compromise decision via AHP
Küçük Resim Yok
Tarih
2013
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
International Economic Society
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The purpose of this study is to determine which type of restaurant is more preferable for lunch in campus by students and in which way. In campus area there are basically two type of restaurants; fine-dining restaurants and fast-food restaurants. Two types of restaurants are compared in seven ways; speed of service, menu alternatives, food quality, service quality, price, environmental ambiance and social surroundings. AHP procedure is applicable to individual or group decision making. The compromise decision of the individuals' judgments can be calculated. Compromise importance matrices are gathered by questionnaire and then importance vectors were calculated. Finally, compromise decision was determined by taking the geometric mean of the importance vectors. © International Economic Society.
Açıklama
Anahtar Kelimeler
Analytic hierarchy process, Customer satisfaction, Food, Group decision, Quality, Restaurant
Kaynak
International Journal of Economic Perspectives
WoS Q Değeri
Scopus Q Değeri
N/A
Cilt
7
Sayı
2
