THE EXAMINATION OF THE RELATIONSHIP BETWEEN EXPERIENTIAL MARKETING AND CUSTOMER SATISFACTION AND LOYALTY AS A POSTMODERN MARKETING APPROACH

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dc.contributor.authorCelep, Emel
dc.contributor.authorŞahin, Esen
dc.contributor.authorAkkaya, Ömer
dc.date.accessioned2020-03-26T19:43:02Z
dc.date.available2020-03-26T19:43:02Z
dc.date.issued2017
dc.departmentSelçuk Üniversitesien_US
dc.description21st International Scientific Conference on Economic and Social Development -- MAY 18-19, 2017 -- Belgrade, SERBIAen_US
dc.description.abstractIn recent years, there has been a remarkable increase in the number of commodity and service offered by various firms under the influence of globalization and technological advancements. As a result of the increase in the number of commodity and service-in other words numerous alternative, consumers are currently being exposed to much more options. It is widely accepted that the marketing strategies and policies employed by the different firms play a crucial and efficient role in the choices made by different consumers. It being so, the firms take some initiatives to be able to make themselves distinguishable amongst the countless products. Among these initiatives, one of the approaches towards the postmodern customer is experiential marketing. This marketing policy is of crucial importance in the way that it enables the firms to comprehend the consumers' experiential correctly, to constitute the accurate and efficient experiential marketing strategies, to maintain the customer loyalty which is provided by customer satisfaction and also ensuring the competitive superiority (Cicek, 2015). In this work, the relationship between the experiential marketing as a very important and developing postmodern approach and its effects on the consumers which is exhibited by customer loyalty and adherence are to be dealt with.en_US
dc.description.sponsorshipVarazdin Dev & Entrepreneurship Agcy, John Naisbitt Univ, Univ N, Univ Warsaw, Fac Management, esden_US
dc.identifier.endpage616en_US
dc.identifier.issn1849-7535en_US
dc.identifier.startpage611en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12395/35583
dc.identifier.wosWOS:000418819000065en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherVARAZDIN DEVELOPMENT & ENTREPRENEURSHIP AGENCYen_US
dc.relation.ispartofECONOMIC AND SOCIAL DEVELOPMENTen_US
dc.relation.ispartofseriesInternational Scientific Conference on Economic and Social Development
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.selcuk20240510_oaigen_US
dc.subjectCustomer loyaltyen_US
dc.subjectcustomer satisfactionen_US
dc.subjectexperiential marketingen_US
dc.subjectpostmodern marketingen_US
dc.titleTHE EXAMINATION OF THE RELATIONSHIP BETWEEN EXPERIENTIAL MARKETING AND CUSTOMER SATISFACTION AND LOYALTY AS A POSTMODERN MARKETING APPROACHen_US
dc.typeConference Objecten_US

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