Strategy selection in the universities via fuzzy AHP method: A case study

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dc.contributor.authorKuzu Ö.H.
dc.date.accessioned2020-03-26T20:20:56Z
dc.date.available2020-03-26T20:20:56Z
dc.date.issued2020
dc.departmentSelçuk Üniversitesien_US
dc.description.abstractSWOT (Strength, Weakness, Opportunity and Threat) Analysis, even though it enables analyzing the internal and external environment that is effective in the process of organizations and institutions to make strategic decision, is a method that has some deficiencies in terms of measurement and assessment. In order to eliminate the deficiencies of interests and make assessment through more exact data in the process of decision making, in literature, various methods under the title of quantitative SWOT Analysis has been used. One of these methods is to integrate SWOT analysis with Fuzzy Analytical Hierarchy Process (FAHP) method. In this study, the data of SWOT analysis were turned into a hierarchical structure and the model formed was solved by means of method of FAHP. The application of method was performed on the problem of strategy selection of a state university in Turkey. Surveys conducted among 1292 academic staff in the university were evaluated by SWOT analysis. For the 6 main strategies and 13 sub-strategies obtained as a result of the analyses, pairwise comparison surveys were conducted with 37 senior managers of the university. Questionnaires were analyzed by FAHP method and it was concluded that the most important strategy for the university is “to be in the country’s top 5 universities and in the world’s top 500 universities”. © 2020, Sciedu Press. All rights reserved.en_US
dc.identifier.doi10.5430/ijhe.v9n2p107en_US
dc.identifier.endpage117en_US
dc.identifier.issn1927-6044en_US
dc.identifier.issue2en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage107en_US
dc.identifier.urihttps://dx.doi.org/10.5430/ijhe.v9n2p107
dc.identifier.urihttps://hdl.handle.net/20.500.12395/38701
dc.identifier.volume9en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherSciedu Pressen_US
dc.relation.ispartofInternational Journal of Higher Educationen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.selcuk20240510_oaigen_US
dc.subjectFuzzy AHPen_US
dc.subjectStrategy selectionen_US
dc.subjectUniversityen_US
dc.titleStrategy selection in the universities via fuzzy AHP method: A case studyen_US
dc.typeArticleen_US

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