Reinterpretation of Love through Consumption Culture: The Case of Markafoni

Basit Öğe Kaydı
dc.contributor.authorAyvaz, Suheyla
dc.date.accessioned2020-03-26T19:42:28Z
dc.date.available2020-03-26T19:42:28Z
dc.date.issued2017
dc.departmentSelçuk Üniversitesien_US
dc.description.abstractThe focus of this study is on how love and consumption becomes interchangeable and how advertising and the objects of advertisement freshly reproduces this interchange. This study has selected three commercial advertisement clips of Markafoni at random as objects of examination. The study will analyze how and in which aspects love and consumption congregate or resemble each other; existence/absence of commodification in the nature of love; transformation of love to a purchasable object in individuals' everyday life in consumption society, and the possibility of the act of consuming turning into love. These commercial films with the basic motto of "Each shopping is a love" will be analyzed within the scope of "consumption love" theme through Roland Barthes's concept of "myth". Moreover, Markafoni's imaginary locations for consumption love are interpreted with reference to Jean Baudrillard's description of advertisements as simulacrum world, and with the guidance of the notion of myth again.en_US
dc.identifier.doi10.24955/ilef.312851en_US
dc.identifier.endpage170en_US
dc.identifier.issn2148-7219en_US
dc.identifier.issn2458-9209en_US
dc.identifier.issue1en_US
dc.identifier.pmid#YOKen_US
dc.identifier.startpage149en_US
dc.identifier.urihttps://dx.doi.org/10.24955/ilef.312851
dc.identifier.urihttps://hdl.handle.net/20.500.12395/35430
dc.identifier.volume4en_US
dc.identifier.wosWOS:000408946400007en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isotren_US
dc.publisherANKARA UNIV, FAC COMMUNICATIONen_US
dc.relation.ispartofILEF DERGISIen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.selcuk20240510_oaigen_US
dc.subjectLoveen_US
dc.subjecteveryday lifeen_US
dc.subjectmythen_US
dc.subjectadvertisingen_US
dc.subjectconsumption cultureen_US
dc.titleReinterpretation of Love through Consumption Culture: The Case of Markafonien_US
dc.typeArticleen_US

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