CUSTOMER RELATIONSHIP MANAGEMENT IN LIBRARIES AND DOCUMENT INFORMATION CENTERS: AN EMPIRICAL RESEARCH IN KONYA SELCUK UNIVERSITY LIBRARY

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dc.contributor.authorŞahin, Esen
dc.contributor.authorAkkaya, Ömer
dc.contributor.authorCelep, Emel
dc.date.accessioned2020-03-26T19:34:42Z
dc.date.available2020-03-26T19:34:42Z
dc.date.issued2017
dc.departmentSelçuk Üniversitesien_US
dc.description21st International Scientific Conference on Economic and Social Development -- MAY 18-19, 2017 -- Belgrade, SERBIAen_US
dc.description.abstractCustomer Relationship Managment is a marketing managment principle which helps firms to establish and maintain beneficial relationships with customers. Since libraries are considered as service firms CRM could be an applicable and beneficial marketing approach for such organizations. Benefits can be summarized as identifying the need and improving the efficieny of the service. In order to identify the relationship between CRM and libraries an empirical research at Selcuk University Library was developed. The aim of this research is to identify the meaning of customer relationship and it's link to libraries and document information centers. In the research customers' satisfaction level was evaluated based on three factors which are service factors, employee factors and pyhsical factors. Questionnary was used as research method.en_US
dc.description.sponsorshipVarazdin Dev & Entrepreneurship Agcy, John Naisbitt Univ, Univ N, Univ Warsaw, Fac Management, esden_US
dc.identifier.endpage214en_US
dc.identifier.issn1849-7535en_US
dc.identifier.startpage205en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12395/34941
dc.identifier.wosWOS:000418819000021en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherVARAZDIN DEVELOPMENT & ENTREPRENEURSHIP AGENCYen_US
dc.relation.ispartofECONOMIC AND SOCIAL DEVELOPMENTen_US
dc.relation.ispartofseriesInternational Scientific Conference on Economic and Social Development
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.selcuk20240510_oaigen_US
dc.subjectCustomer Relationsen_US
dc.subjectCustomer Satisfactionen_US
dc.subjectLibrary Servicesen_US
dc.titleCUSTOMER RELATIONSHIP MANAGEMENT IN LIBRARIES AND DOCUMENT INFORMATION CENTERS: AN EMPIRICAL RESEARCH IN KONYA SELCUK UNIVERSITY LIBRARYen_US
dc.typeConference Objecten_US

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