Yerel Yönetimlerde Halkla İlişkiler: Azerbaycan İçin Model Önerisi
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2021
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Selçuk Üniversitesi Sosyal Bilimler Enstitüsü
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Abstract
Azerbaycan’da faaliyet gösteren belediyelerin örgütlenme yapılanması
incelendiğinde halkla ilişkiler biriminin olmadığı görülmektedir. Bu eksikliklerin
tanıma ve tanıtma faaliyetlerini başarısız kıldığı, başta belediyeler ile ilgili bilgi
eksikliği olmak üzere halk ile belediye arasında birçok iletişim sorununun kaynağı
olduğu düşünülmektedir. Bu çalışmanın amacı belediyelerde halkla ilişkiler birimine
olan ihtiyacı ortaya koymaktır.
Bu doğrultuda öncelikle belediyelerde halkla ilişkiler faaliyetleri araştırılmış
ardından Azerbaycan’da yerel yönetim modeli olarak belediyelerin kurulması ve
geliştirilmesi süreci incelenmiştir. Son olarak ise belediye örgütlenmesinde halkla
ilişkiler birimine olan ihtiyacı ortaya çıkarma amacıyla Sumgayıt Belediyesine
yönelik saha araştırma yapılmıştır.
Araştırma sonuçlarına göre belediyelerin örgütlenme yapısı ve faaliyetleri ile
ilgili toplumda bilgi eksikliğinin olduğu ortaya çıkmıştır. Ayrıca vatandaşların
haberdar olduğu faaliyetler bakımından da memnuniyet düzeyi düşük çıkmıştır. Bu
sonuç belediyeler ile toplum arasında ciddi iletişim eksikliği olduğunu ortaya
koyduğu gibi halkla ilişkiler faaliyetlerinin hem yetersiz hem de başarısız olduğunu
göstermektedir. Bu sorunların ortadan kaldırılması amacıyla Azerbaycan’daki
belediyelere bir örgütlenme modeli olarak “halkla ilişkiler birimi” önerisinde
bulunulmuştur.
When the organizational structure of the municipalities operating in Azerbaijan is examined, it is seen that there is no public relations unit. It is thought that these deficiencies make the recognition and promotion activities unsuccessful and are the source of many communication problems between the public and the municipality, especially the lack of information about the municipalities. This study aims to reveal the need for public relations units in municipalities. In this direction, first of all, public relations activities in municipalities were investigated, then the process of establishing and developing municipalities as a local government model in Azerbaijan was examined. Finally, field research was conducted for the municipality of Sumgait in order to reveal the need for the public relations unit in the municipal organizations. According to the results of the research, it has been revealed that there is a lack of information in society about the organizational structure and activities of the municipalities. In addition, the satisfaction level was low in terms of activities that were known by the citizens This result shows that there is a serious lack of communication between the municipalities and the society, and that public relations activities are both inadequate and unsuccessful. In order to eliminate these problems, a "public relations unit" has been proposed as an organizational model for the municipalities in Azerbaijan.
When the organizational structure of the municipalities operating in Azerbaijan is examined, it is seen that there is no public relations unit. It is thought that these deficiencies make the recognition and promotion activities unsuccessful and are the source of many communication problems between the public and the municipality, especially the lack of information about the municipalities. This study aims to reveal the need for public relations units in municipalities. In this direction, first of all, public relations activities in municipalities were investigated, then the process of establishing and developing municipalities as a local government model in Azerbaijan was examined. Finally, field research was conducted for the municipality of Sumgait in order to reveal the need for the public relations unit in the municipal organizations. According to the results of the research, it has been revealed that there is a lack of information in society about the organizational structure and activities of the municipalities. In addition, the satisfaction level was low in terms of activities that were known by the citizens This result shows that there is a serious lack of communication between the municipalities and the society, and that public relations activities are both inadequate and unsuccessful. In order to eliminate these problems, a "public relations unit" has been proposed as an organizational model for the municipalities in Azerbaijan.
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Azerbaycan, halkla ilişkiler, belediye, yerel yönetim, public relations, municipality, local government
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Citation
Aliyev, Y., (2021). Yerel Yönetimlerde Halkla İlişkiler:
Azerbaycan İçin Model Önerisi. (Doktora Tezi). Selçuk Üniversitesi, Sosyal Bilimler Enstitüsü, Konya.
