Yazar "Cagliyan, Vural" seçeneğine göre listele

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    CONSUMER BEHAVIOR-MOBILE MARKETING RELATIONSHIP: A RESEARCH ON SUPERMARKETS
    (VARAZDIN DEVELOPMENT & ENTREPRENEURSHIP AGENCY, 2017) Isiklar, Zeynep Ergen; Zerenler, Muammer; Cagliyan, Vural; Hassan, Sabeeha Azez Hassan
    Nowadays with the advancement of technology it is seen that consumers have one or more mobile devices. This has created an environment for the transition from traditional marketing to mobile marketing. Therefore, the concept of mobile marketing has become an important issue for companies. Consumers are using mobile devices effectively and businesses are aiming to reach to consumers with an easy way. Prefering mobile marketing is an important factor that sets out this research. The purpose of this study is to demonstrate how to create an impact on consumers of mobile marketing applications. For this purpose the data obtained by a questionnaire was analyzed with SPSS 20.0 software package and the results have been interpreted.
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    Effect of suppliers' involvement in product innovation activities on business performance
    (ACADEMIC JOURNALS, 2011) Cagliyan, Vural; Gules, Hasan Kursat
    In recent years, businesses have increasingly been turning to suppliers, researchers and other partners to perform product or technologic innovations. In literature, suppliers' role is also examined especially in development of new products and studies related to supplier involvement in development of new products show that an increase in supplier involvement is beneficial for product innovation or business performance. In this context, this study aims to research whether supplier involvement in product innovation has an effect on performance of a supplier's business.
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    THE EMPIRICAL EVIDENCE OF CUSTOMERS' LOYALTY FOR SMART PHONE APPLICATIONS USE ON TOURISM SECTOR IN TURKEY
    (VARAZDIN DEVELOPMENT & ENTREPRENEURSHIP AGENCY, 2017) Zerenler, Muammer; Isiklar, Zeynep Ergen; Cagliyan, Vural
    Rapid developments in technology provided a proper environment for information and communication technology to evolve effectively and fastly (Huarng, 2011; Kim & Huarng, 2011). These technological innovations complete each other to meet consumers' needs (Huarng, 2015; Thakur & Hale, 2013), which cause new challenges in terms of service innovation to service providers in the business environment (Huarng & Ribeiro-Soriano, 2014; Ribeiro-Soriano & Huarng, 2013). As the service providers offer smart application to meet consumers' needs, understanding the impacts of consumer responses to service innovation on customer loyalty is crucial to service providers in the smart application context.
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    EVALUATION ON TIME MANAGEMENT SKILLS OF UNIVERSITY STUDENTS
    (VARAZDIN DEVELOPMENT & ENTREPRENEURSHIP AGENCY, 2017) Cagliyan, Vural; Zerenler, Muammer; Isiklar, Zeynep Ergen
    Rapid developments in information and technology lead to different effects in different areas of life. Human life is also affected significantly by these changes. This rapid process of change affects people's lifestyle and also leads to dramatic changes in work life. In addition, technological advances significantly change and accelerate ways of doing business. Therefore, people are faced with problems about using time more effectively and efficiently. In this context, time management skills of the students of Kadinhani Faik Icil Vocational School were evaluated in this study. Population of the survey is 1400 students studying at Kadinhani Faik Icil Vocational School in the field of social and natural sciences in the 2015-2016 academic year. Time Management Inventory (SSI) which is designed to measure students' time management skills is used for collecting the data. SSI is developed by Britton ve Tesser (1991) and later it used by Alay and Kocak (2002) and Basak et al. (2008).