THE EMPIRICAL EVIDENCE OF CUSTOMERS' LOYALTY FOR SMART PHONE APPLICATIONS USE ON TOURISM SECTOR IN TURKEY
Küçük Resim Yok
Tarih
2017
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
VARAZDIN DEVELOPMENT & ENTREPRENEURSHIP AGENCY
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Rapid developments in technology provided a proper environment for information and communication technology to evolve effectively and fastly (Huarng, 2011; Kim & Huarng, 2011). These technological innovations complete each other to meet consumers' needs (Huarng, 2015; Thakur & Hale, 2013), which cause new challenges in terms of service innovation to service providers in the business environment (Huarng & Ribeiro-Soriano, 2014; Ribeiro-Soriano & Huarng, 2013). As the service providers offer smart application to meet consumers' needs, understanding the impacts of consumer responses to service innovation on customer loyalty is crucial to service providers in the smart application context.
Açıklama
21st International Scientific Conference on Economic and Social Development -- MAY 18-19, 2017 -- Belgrade, SERBIA
Anahtar Kelimeler
Customer Loyalty, Tourism Sector, Smart Phone Use
Kaynak
ECONOMIC AND SOCIAL DEVELOPMENT
WoS Q Değeri
N/A
