CONSUMER BEHAVIOR-MOBILE MARKETING RELATIONSHIP: A RESEARCH ON SUPERMARKETS
Küçük Resim Yok
Tarih
2017
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
VARAZDIN DEVELOPMENT & ENTREPRENEURSHIP AGENCY
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Nowadays with the advancement of technology it is seen that consumers have one or more mobile devices. This has created an environment for the transition from traditional marketing to mobile marketing. Therefore, the concept of mobile marketing has become an important issue for companies. Consumers are using mobile devices effectively and businesses are aiming to reach to consumers with an easy way. Prefering mobile marketing is an important factor that sets out this research. The purpose of this study is to demonstrate how to create an impact on consumers of mobile marketing applications. For this purpose the data obtained by a questionnaire was analyzed with SPSS 20.0 software package and the results have been interpreted.
Açıklama
21st International Scientific Conference on Economic and Social Development -- MAY 18-19, 2017 -- Belgrade, SERBIA
Anahtar Kelimeler
Consumer Behaivor, Mobilite, Mobile Marketing
Kaynak
ECONOMIC AND SOCIAL DEVELOPMENT
WoS Q Değeri
N/A
