CONSUMER BEHAVIOR-MOBILE MARKETING RELATIONSHIP: A RESEARCH ON SUPERMARKETS

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dc.contributor.authorIsiklar, Zeynep Ergen
dc.contributor.authorZerenler, Muammer
dc.contributor.authorCagliyan, Vural
dc.contributor.authorHassan, Sabeeha Azez Hassan
dc.date.accessioned2020-03-26T19:34:35Z
dc.date.available2020-03-26T19:34:35Z
dc.date.issued2017
dc.departmentSelçuk Üniversitesien_US
dc.description21st International Scientific Conference on Economic and Social Development -- MAY 18-19, 2017 -- Belgrade, SERBIAen_US
dc.description.abstractNowadays with the advancement of technology it is seen that consumers have one or more mobile devices. This has created an environment for the transition from traditional marketing to mobile marketing. Therefore, the concept of mobile marketing has become an important issue for companies. Consumers are using mobile devices effectively and businesses are aiming to reach to consumers with an easy way. Prefering mobile marketing is an important factor that sets out this research. The purpose of this study is to demonstrate how to create an impact on consumers of mobile marketing applications. For this purpose the data obtained by a questionnaire was analyzed with SPSS 20.0 software package and the results have been interpreted.en_US
dc.description.sponsorshipVarazdin Dev & Entrepreneurship Agcy, John Naisbitt Univ, Univ N, Univ Warsaw, Fac Management, esden_US
dc.identifier.endpage479en_US
dc.identifier.issn1849-7535en_US
dc.identifier.startpage469en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12395/34921
dc.identifier.wosWOS:000418819000049en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherVARAZDIN DEVELOPMENT & ENTREPRENEURSHIP AGENCYen_US
dc.relation.ispartofECONOMIC AND SOCIAL DEVELOPMENTen_US
dc.relation.ispartofseriesInternational Scientific Conference on Economic and Social Development
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.selcuk20240510_oaigen_US
dc.subjectConsumer Behaivoren_US
dc.subjectMobiliteen_US
dc.subjectMobile Marketingen_US
dc.titleCONSUMER BEHAVIOR-MOBILE MARKETING RELATIONSHIP: A RESEARCH ON SUPERMARKETSen_US
dc.typeConference Objecten_US

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