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    An analytic study of communication satisfaction in the Turkish Postal Service
    (Selçuk Üniversitesi İletişim Fakültesi, 2009) Okay, Aydemir; Okay, Ayla
    Communication and job satisfaction have been one of the popular topics in business research. Communication activities directed at employees are currently considered as necessary, which are also seen as an investment that will eventually yield its return. In literature there are some evidences that favourable employees communication have effects on the increase of job satisfaction and employee performance. The appearing job satisfaction, in return, creates an increase in productivity, which contributes to the success of the organization, too. It should be considered that employee communication differs among public institutions and private organization in Turkey. It can be seen that public institutions are rather weak in their internal communication activities whereas private organizations give more importance to communicate with employees. The reason is mainly the fact that in the bureaucratic structure of Turkish public institutions. The most widely used business communication satisfaction questionnaire, the Communication Satisfaction Questionnaire (CSQ) has not been used in the postal service in Turkey. This field study of 520 postman investigated the relationship amongst perceived satisfaction with organizational communication, job satisfaction and, job performance in Turkey. This article presents a factor analytic study of CSQ in a postal service. Our research has revealed that top management does not use effective communication methods towards employees, likewise the employees are not satisfied with those communication activities.
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    The approach of the sports press to public relations activities in Turkey
    (Selçuk Üniversitesi İletişim Fakültesi, 2007) Okay, Aydemir
    Journalism and public relations are professional fields very close to each other. Despite some evidences regarding the usefulness of public relations supports on news work, a number of studies have described the perceptions of public relations practitioners and journalists as sometimes adversarial, cooperative, or a love-hate relationship, and mostly skeptical toward each other. Most studies confirm that practitioners try to influence the news process and journalists try to defend against undue influence by sources, too. Although sport is used as a communications vehicle it hasn’t been given adequate treatment within public relations literature. The purpose of this study is to indicate how sports writers (referred to as “journalists” in this study) encounter public relations activities of various institutions whilst preparing the sports news, and how they are affected by these activities.
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    Public relations on the web
    (Selçuk Üniversitesi İletişim Fakültesi, 2001) Okay, Aydemir
    The new communication tools are rapidly changing and there is a general acceptance that the role of communication as a contributor to strategy within an organisation, is increasingly important. Recently, new tools and approaches to traditional tools have become available to the public relations practitioners, too. Among these new media the World Wide Web has been one of the most powerful for an organisation to communicate with its target audience. We have exam-ined the difference of world wide web from traditional media, the purposes of having web sites and their contents in this study. We have also tried to find answers of how web sites could be used for public relations purposes and crisis management.
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    Undergraduate and graduate public relations education in Turkey: a quantitative study of dissertations contributions to public relations field (1984-2007)
    (Selçuk Üniversitesi İletişim Fakültesi, 2008) Okay, Aydemir; Okay, Ayla
    In this article, public relations education in Turkey and MA and doctoral dissertations on public relations written at Turkish universities (1984-2007) are examined in order to gain an understanding of the level of the theses within the discipline and that subjects are studied, too: Growth over the time, universities where they were written, use of language, gender, whether or not supervisors are related to public relations, and topics of MA and doctoral dissertations. Public relations MA and doctoral research in Turkey is approached respectively in terms of the total of theses examined (673). The conclusion is that their contribution to public relations’ improvement and especially theory building has been negligible. Written theses are standing out the practical or operational, and no existence any dissertations related to public relations theory.