The effect of age, gender and education level on customer evaluations of retail furniture store atmospheric attributes

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dc.contributor.authorYildirim, Kemal
dc.contributor.authorCagatay, Kubulay
dc.contributor.authorHidayetoglu, Mehmet
dc.date.accessioned2020-03-26T19:07:22Z
dc.date.available2020-03-26T19:07:22Z
dc.date.issued2015
dc.departmentSelçuk Üniversitesien_US
dc.description.abstractPurpose - The purpose of this paper is to ascertain the effect of age, gender and education level on customer evaluations of store atmospheric attributes (colour, lighting type, musical genre/tempo/volume, circulation area, lighting, climatic conditions, ambient scent and cleanliness) in the context of retail furniture stores. Design/methodology/approach - To that end, a questionnaire was administered to 273 customers who shopped at furniture stores in the Siteler district of Ankara. The reliability coefficients of the data were defined based on their percentage values. Then, to examine the effect of age, gender and education level on customer evaluations of store atmospheric attributes, the appropriate x(2) analysis was applied. Findings - Significant differences in customer evaluations of store atmospheric attributes emerged based on age, gender and education level. Based on those results, certain store atmospheric attributes (colour, lighting type, musical genre/tempo/volume) preferred by customers were suggested to enhance the design of furniture stores. In addition, the store's circulation area, lighting, climatic conditions, ambient scent and cleanliness were found to have a significant impact on the duration of customer visits to furniture stores. Originality/value - The study scientifically assessed the effects of age, gender and education on the perceptions of customers in terms of ambient atmosphere. Application of these findings to store design should have positive effects on the willingness of customers to remain in the store and should positively affect their shopping decisions.en_US
dc.identifier.doi10.1108/IJRDM-01-2013-0034en_US
dc.identifier.endpage+en_US
dc.identifier.issn0959-0552en_US
dc.identifier.issn1758-6690en_US
dc.identifier.issue8en_US
dc.identifier.pmid#YOKen_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage712en_US
dc.identifier.urihttps://dx.doi.org/10.1108/IJRDM-01-2013-0034
dc.identifier.urihttps://hdl.handle.net/20.500.12395/32620
dc.identifier.volume43en_US
dc.identifier.wosWOS:000212078100004en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherEMERALD GROUP PUBLISHING LTDen_US
dc.relation.ispartofINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENTen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.selcuk20240510_oaigen_US
dc.subjectCustomer characteristicsen_US
dc.subjectStore atmosphereen_US
dc.subjectSalesperson behaviouren_US
dc.subjectStore imageen_US
dc.titleThe effect of age, gender and education level on customer evaluations of retail furniture store atmospheric attributesen_US
dc.typeArticleen_US

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