Organizational Strategy Development in Distribution Channel Management Using Fuzzy AHP and Hierarchical Fuzzy Topsis

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dc.contributor.authorPaksoy, Turan
dc.contributor.authorPehlivan Yapıcı, Nimet
dc.contributor.authorKahraman, Cengiz
dc.date.accessioned2020-03-26T18:30:58Z
dc.date.available2020-03-26T18:30:58Z
dc.date.issued2012
dc.departmentSelçuk Üniversitesien_US
dc.description.abstractDistribution channel management not only consists of choosing distribution channels. In fact, probably the most difficult phase of the distribution management starts after this choice. Determining an appropriate organization strategy for distribution channel management is like a problem of concern to marketing practitioners and academics as well in this phase. In this study, the organization strategy of distribution channel management is developed using fuzzy analytic hierarchy process (FAHP) and hierarchical fuzzy TOPSIS (HFTOPSIS) for an edible-vegetable oils manufacturer firm operating in Turkey. The company distributes its products all over the country. Due to the complex structure of the distribution network, the company wants to decide the organization strategy to manage the distribution channels. In this paper, the methods of FAHP and HFTOPSIS for evaluating and selecting among the five organization strategy models for distribution channel management of vegetable oil manufacturer have been presented. The proposed models include determinants of distribution channel management for edible-vegetable oil industry; (i) customer profile, (ii) distributor reliability, (iii) the position of competitors in market, and (iv) managerial and financial perspective. Using FAHP and HFTOPSIS, hybrid based strategy (KBS), which has the greatest desirability index value after the evaluation among the five alternatives is found as the best choice. Thus, the case of the vegetable oil manufacturer company provides the researchers and practitioners to understand in a better way the importance of developing organization strategy in channel management from a practical point of view.en_US
dc.description.sponsorshipSelcuk UniversitySelcuk Universityen_US
dc.description.sponsorshipWe thank anonymous referees and Editor-in-Chief, Jay Liebowitz, who helped to improve the paper. This paper is supported by Selcuk University Scientific Research Fund (BAP).en_US
dc.identifier.citationPaksoy, T., Pehlivan Yapıcı, N., Kahraman, C., (2012). Organizational Strategy Development in Distribution Channel Management Using Fuzzy AHP and Hierarchical Fuzzy Topsis. Expert Systems with Applications, 39(3), 2822-2841. Doi:10.1016/j.eswa.2011.08.142
dc.identifier.doi10.1016/j.eswa.2011.08.142en_US
dc.identifier.endpage2841en_US
dc.identifier.issn0957-4174en_US
dc.identifier.issn1873-6793en_US
dc.identifier.issue3en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage2822en_US
dc.identifier.urihttps://dx.doi.org/10.1016/j.eswa.2011.08.142
dc.identifier.urihttps://hdl.handle.net/20.500.12395/28277
dc.identifier.volume39en_US
dc.identifier.wosWOS:000297823300064en_US
dc.identifier.wosqualityQ1en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.institutionauthorPaksoy, Turan
dc.institutionauthorPehlivan Yapıcı, Nimet
dc.language.isoenen_US
dc.publisherPERGAMON-ELSEVIER SCIENCE LTDen_US
dc.relation.ispartofExpert Systems with Applicationsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.selcuk20240510_oaigen_US
dc.subjectDistribution channel managementen_US
dc.subjectDistribution organizationen_US
dc.subjectFuzzy analytic hierarchy processen_US
dc.subjectHierarchical fuzzy TOPSISen_US
dc.subjectExtent analysis methoden_US
dc.titleOrganizational Strategy Development in Distribution Channel Management Using Fuzzy AHP and Hierarchical Fuzzy Topsisen_US
dc.typeArticleen_US

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