Macera Turizmi Pazarına Genel Bir Bakış
Yükleniyor...
Tarih
2011
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Selçuk Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Ürün çeşitliliğinin, başarının anahtarı olduğu bu çağda, hizmet sektörünün arz profilinde, büyük değişimler yaşanmaktadır. 1990’lı yıllardan bu yana, seyahat ve turizm sektörünün sunduğu ürün ve hizmetlerin, farklılaşan ziyaretçi istek ve ihtiyaçlarına göre çeşitlendiği gözlemlenmektedir. Macera turizmi gibi yeni tanımlanan turizm tiplerinin portföyü, küresel turizm endüstrisinde gerçek bir niş pazar olarak yerini almaktadır. Etkinlik temelli turizm gezilerine olan ilginin artması, kuş ve balina izleme turları, bisikletle dünya turu, kanoculuk, dağ tırmanışları gibi geniş ürün çeşitliliği ile karakterize edilen çok özel ve karlı bir pazar olan macera turizminde, pek çok işletmenin faaliyet göstermesine neden olmuştur. Turizmin aktif ve hareketli formu olan macera turizmi, turistlerle etkileşimli ve eğitsel bir iletişim kurma potansiyeline sahiptir. Bu tip bir iletişimin sonucunda, turizm işletmeleri ürün çeşitliliğini artıracak ve her tipteki tüketicilerin beklentilerini tam olarak tatmin ederek, sadık müşterilere sahip olacaktır. Böylece uluslararası turizmde sadece mevcut karlılık korunmakla kalmayacak, aynı zamanda, pazar payının da yükseltilmesi için bir fırsat elde edilebilecektir. Bu çalışmada macera turizmi pazarı kavramsal çerçevede incelenerek, müşterilerin, macera etkinliklerine katılımını etkileyen faktörler sınıflandırılmıştır.
In this era where product diversification is the key to business success, the service industry has been experiencing great variations in its supply profile. Since 1990, the travel and tourism sectors have seen several variations in the product and services offered to visitors according to a more varied sets of needs and wants. Newly defined portfolios of activities, such as adventure tourism, have allowed the identification of what is seen as a true niche market within the global tourism context. The rise in interest towards activity- based tourism has allowed many players to enter what is now a highly specialised and profitable market characterised by enormous variety of products such as bird watching trips, cycling trips, canoening, hitchiking, trekking etc. The adventure tourism, which is the active and vibrant form of tourism, has the potential to establish an interactive and educational communication with tourists. As a result of this type of communication, tourism businesses will increase the variety of products and fully satisfied the expectations of all types of consumers. So they will have loyal customers. In conclusion, the current profitability of the international tourism will not only be prevention, but also its market share may be obtained from the opportunity to upgrade. This study inquired the definitions and marketing requirements of adventure tourism and also examined how it is perceived by the tourists taking part in.
In this era where product diversification is the key to business success, the service industry has been experiencing great variations in its supply profile. Since 1990, the travel and tourism sectors have seen several variations in the product and services offered to visitors according to a more varied sets of needs and wants. Newly defined portfolios of activities, such as adventure tourism, have allowed the identification of what is seen as a true niche market within the global tourism context. The rise in interest towards activity- based tourism has allowed many players to enter what is now a highly specialised and profitable market characterised by enormous variety of products such as bird watching trips, cycling trips, canoening, hitchiking, trekking etc. The adventure tourism, which is the active and vibrant form of tourism, has the potential to establish an interactive and educational communication with tourists. As a result of this type of communication, tourism businesses will increase the variety of products and fully satisfied the expectations of all types of consumers. So they will have loyal customers. In conclusion, the current profitability of the international tourism will not only be prevention, but also its market share may be obtained from the opportunity to upgrade. This study inquired the definitions and marketing requirements of adventure tourism and also examined how it is perceived by the tourists taking part in.
Açıklama
Anahtar Kelimeler
Macera, Macera turizmi, Macera turizmi pazarı, Adventure, Adventure tourism, Adventure Tourism Market
Kaynak
Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
14
Sayı
1-2
Künye
Garda, B., (2011). Macera Turizmi Pazarına Genel Bir Bakış. Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, 14 (1-2), 201-224.
