Motivations of Facebook, YouTube and Similar Web Sites Users
Yükleniyor...
Dosyalar
Tarih
2010
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
AHMET YESEVI UNIV
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
The ever increasing popularity -particularly among young users- of personal photo/video sharing websites like youtube and facebook deserves to be studied by many aspects. The aim of this study was to explore the motives of the users of this personal photo/video sharing websites. The data was obtained through a survey on a randomly selected sample of seven hundred and twenty eight (728) students of The Selcuk University. The results revealed 7 motives that have effects on the use of photo/video sharing websites like facebook, youtube etc. These motivations are, in order of importance: narcissism and self expression, media drenching and performance, passing time, information seeking, personal status, relationship maintenance, and entertainment. The weekly usage frequency of facebook and similar websites by the subjects has been found as the main variable determining the varied importance levels attached to these 7 motivators. In relation to gender, male subjects attached more importance to narcissism and self expression motivators while females preferred information seeking and relationship maintenance.
Açıklama
Anahtar Kelimeler
Internet, Facebook, YouTube, Spectacle Performance Paradigm (SPP), Diffused Audience, Motivation
Kaynak
Bilig
WoS Q Değeri
Q4
Scopus Q Değeri
Cilt
54
Sayı
Künye
Gülnar, B., Balcı, Ş., Çakır, V., (2010). Motivations of Facebook, YouTube and Similar Web Sites Users. Bilig, 54, 161-184.
