Sustainable dressing: Consumers' value perceptions towards slow fashion
Yükleniyor...
Dosyalar
Tarih
2019
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
WILEY
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Slow fashion that improves with an increasing awareness of sustainability has changed consumers' value perception and purchasing behaviours. The aim of this study is to determine slow fashion dimensions that influence consumers' value perceptions for slow fashion products and to reveal the effects of the perceived value on consumers' intentions to purchase and willingness to pay higher prices. The sample includes 725 students pursuing higher education in Turkey and Kazakhstan. Exploratory and confirmatory factor analyses were used to specify the factor structure of the variables used in the research, and structural equation modelling was used to test the hypotheses. Data analysis showed that authenticity, locality, and exclusivity aspects in Turkey and equity, functionality, locality, and exclusivity aspects in Kazakhstan contributed to perceived customer value. Perceived customer value in both groups positively affects the intention to purchase and the willingness to pay higher prices. In addition, consumers who intend to purchase slow fashion clothing are willing to pay higher prices than other products. The results suggest that consumers in different countries have different orientations that influence their perceptions of value. From this perspective, this study can provide designers with insights on the importance of making sustainable designs that are appropriate to the target market beyond the trends imposed by the global fashion industry.
Açıklama
Anahtar Kelimeler
design, perceived customer value, purchase intention, slow fashion, sustainability
Kaynak
BUSINESS STRATEGY AND THE ENVIRONMENT
WoS Q Değeri
Q1
Scopus Q Değeri
Q1
Cilt
28
Sayı
8
Künye
Şener, T., Bişkin, F., Kılınç, N. (2019). Sustainable Dressing: Consumers' Value Perceptions Towards Slow Fashion. Business Strategy and the Environment, 28(8), 1548-1557.
