Sustainable dressing: Consumers' value perceptions towards slow fashion

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dc.authorid0000-0003-4834-0410
dc.authorid0000-0002-9864-751X
dc.authorid0000-0003-0610-6730
dc.contributor.authorŞener, Tuğba.
dc.contributor.authorBişkin, Ferdi.
dc.contributor.authorKılınç, Nurgül.
dc.date.accessioned2020-03-26T20:19:19Z
dc.date.available2020-03-26T20:19:19Z
dc.date.issued2019
dc.departmentSelçuk Üniversitesi, Mimarlık ve Tasarım Fakültesi, Moda Tasarımı Bölümüen_US
dc.description.abstractSlow fashion that improves with an increasing awareness of sustainability has changed consumers' value perception and purchasing behaviours. The aim of this study is to determine slow fashion dimensions that influence consumers' value perceptions for slow fashion products and to reveal the effects of the perceived value on consumers' intentions to purchase and willingness to pay higher prices. The sample includes 725 students pursuing higher education in Turkey and Kazakhstan. Exploratory and confirmatory factor analyses were used to specify the factor structure of the variables used in the research, and structural equation modelling was used to test the hypotheses. Data analysis showed that authenticity, locality, and exclusivity aspects in Turkey and equity, functionality, locality, and exclusivity aspects in Kazakhstan contributed to perceived customer value. Perceived customer value in both groups positively affects the intention to purchase and the willingness to pay higher prices. In addition, consumers who intend to purchase slow fashion clothing are willing to pay higher prices than other products. The results suggest that consumers in different countries have different orientations that influence their perceptions of value. From this perspective, this study can provide designers with insights on the importance of making sustainable designs that are appropriate to the target market beyond the trends imposed by the global fashion industry.en_US
dc.identifier.citationŞener, T., Bişkin, F., Kılınç, N. (2019). Sustainable Dressing: Consumers' Value Perceptions Towards Slow Fashion. Business Strategy and the Environment, 28(8), 1548-1557.
dc.identifier.doi10.1002/bse.2330en_US
dc.identifier.endpage1557en_US
dc.identifier.issn0964-4733en_US
dc.identifier.issn1099-0836en_US
dc.identifier.issue8en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage1548en_US
dc.identifier.urihttps://dx.doi.org/10.1002/bse.2330
dc.identifier.urihttps://hdl.handle.net/20.500.12395/38215
dc.identifier.volume28en_US
dc.identifier.wosWOS:000516621200005en_US
dc.identifier.wosqualityQ1en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.institutionauthorKılınç, Nurgül.
dc.language.isoenen_US
dc.publisherWILEYen_US
dc.relation.ispartofBUSINESS STRATEGY AND THE ENVIRONMENTen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.selcuk20240510_oaigen_US
dc.subjectdesignen_US
dc.subjectperceived customer valueen_US
dc.subjectpurchase intentionen_US
dc.subjectslow fashionen_US
dc.subjectsustainabilityen_US
dc.titleSustainable dressing: Consumers' value perceptions towards slow fashionen_US
dc.typeArticleen_US

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